Field Marketers Drive Demand with Investments in Digital Content Creation and Syndication

McLean, VA, June 25, 2024 – Strategic Communications Group, Inc. (Strategic) today announced that field marketers at the following companies have signed on as sponsors of its online buyer communities to support lead identification, account based marketing, and the collection of prospect intelligence.

  • Avaya
  • Nomadix
  • Rancher Government Solutions

“Thought leadership is often perceived as a ‘nice to have,’ especially in the field where success is measured by revenue capture,” said Marc Hausman, Strategic’s CEO.  “The approach we employ at Strategic aligns thought leadership and content creation with sales pipeline.  It’s all about raising demand to attract and retain customers.”

Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.

A new best practices guide published by Strategic entitled Beyond the Budget: Innovative Strategies for Marketers in 2024 outlines three fast and easy approaches to extend the reach, impact, and return on investment of digital content and demand generation campaigns.

About Strategic

Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:

  • Content creation
  • Digital demand generation
  • Custom content campaigns
  • Content syndication
  • Analytics for sales intelligence

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