Sales Battlecards

Today’s marketer is tasked with an ever-growing array of responsibilities. As more organizations employ account based marketing, a 360-degree view of customers and prospects must be constructed to empower sales and channel teams. It is this knowledge that helps close a first deal and then drives retention to grow lifetime value.

There is a well understood challenge though. Simply put, it is time consuming and cumbersome to gather customer and prospect intelligence. Is there a way to short-cut this process? That is where we can help.

With prospect insight and intelligence sourced from the analytics of our Online Buyer Communities, our team will create a Sales Battlecard that identifies the following considerations at a buyer organization:

  • Key challenges
  • Motivators for a purchase decision
  • Budget allocations

We then take the all-important next step to identify resources that empower the sales team to connect with buyers — quickly and easily. This includes: 

  • Customizable email text to position your company’s solution
  • Thought leadership content to demonstrate expertise
  • Assets to nurture the prospect relationship to close
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Regardless of how big or small your budget is we can help you achieve the results you need.