Unless you are General Dynamics, HP, EMC or a company of equal pedigree, no one believes you are a world leader, regardless of what you trumpet on your website or in a proposal. Fall into this trap and you are destined to wallow in a self-induced lack of credibility.

A more effective approach for a fast-rising government contractor or technology vendor is to create a chorus of credible voices to raise awareness and to validate the company in the minds of key audiences. Here are four best practices to follow.

Go to Article at Washington Business Journal

Leave a Comment