Web2Sales How Marketers Can Inspire Sales Team Action and Accountability

As organizations increase investments in content creation, social media, search and digital communications for lead generation and nurturing,

As organizations increase investments in content creation, social media, search and digital communications for lead generation and nurturing, marketers have sought new approaches to motivate sales teams to take action in a timely manner.

Most organizations have implemented technologies to help them connect with new and existing prospects and, ultimately, to enable the sales teams to close deals. One of the most popular tools that marketers rely on is a CRM platform, such as Salesforce.com.

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