With 70 percent of prospects educating themselves online before reaching out to a vendor, are you missing out on an opportunity to engage?
The age of the enlightened buyer is here. Consumers have migrated to the web, and according to Forrester Research, potential customers are already 80% through the buying process before even contacting a vendor.This creates an environment where vendors may be forced to sell on price. The sales process has been commoditized.
In order to influence the buying process, sales people need to know where to go online to reach their customers.
LinkedIn is the new rolodex.