Vantage Data Centers Taps Strategic for Corporate Content Campaign
McLean, VA, February 20, 2019 – Strategic Communications Group, Inc. (Strategic) today announced it has been selected by Vantage Data Centers to develop and implement a corporate blog program. Based in Santa Clara, CA, Vantage Data Centers is a leading North American wholesale data center provider in six strategic markets: Silicon Valley; Northern Virginia; Phoenix, Arizona; Quincy, Washington; Montreal and Quebec City, Canada.
Strategic’s custom content and blog programs help a company grow awareness, positioning and thought leadership, while also more quickly identifying and qualifying sales opportunities in business-to-business and government markets.
“The 2019 B2B Thought Leadership Impact Study published by PR firm Edelman and LinkedIn confirmed the priority customers place on thought leadership content when evaluating a vendor and its solutions,” explained Marc Hausman, Strategic’s CEO. “Forward thinking and growth- oriented companies like Vantage Data Centers recognize the importance of investing in this area.”
In addition to custom content programs, Strategic also manages a portfolio of online buyer communities that create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Online buyer communities
- Digital insights and metrics
- Marketing and sales training