Mine Analytics for Market and Sales Intelligence

Today’s buyer is empowered. They have redefined how companies identify, engage, and cultivate sales opportunities. It is for this reason that marketers have shifted focus to thought leadership in content marketing and content syndication.

Yet, buyers have also proven to be elusive. They select when (or if) to reveal themselves during the buyer’s journey. What can a marketer do to identify prospects even at a time when they are hidden?

That is when analytics come into play. By what they search for, the articles they read, and the podcasts they listen to, buyers communicate need. They express interest.

The analytics delivered by our Online Buyer Communities offer marketers a real-time view of buyers and their requirements. This intelligence is put into action to scale the effectiveness of outbound tele-sales, as well as enhance the efficiency of your company’s community of resellers and partners.

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