McLean, VA, September 27, 2023 – Strategic Communications Group, Inc. (Strategic) today announced that two global technology vendors have signed on as sponsors of the online buyer communities to extend the reach and impact of a recently organized event.
“Hosting or participating in an industry event is a mainstay of a company’s industry and field marketing program,” said Marc Hausman, president and CEO at Strategic. “We have stepped into a high value niche of helping marketers derive more value from their investment in events by reaching new audiences and finding new sales leads. Our approach is targeted, tactical, low-cost, and easy-to-deliver.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence