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Two Market Leading Technology Companies Ratchet Up Event ROI with Content Syndication

McLean, VA, September 27, 2023 – Strategic Communications Group, Inc. (Strategic) today announced that two global technology vendors have signed on as sponsors of the online buyer communities to extend the reach and impact of a recently organized event.

“Hosting or participating in an industry event is a mainstay of a company’s industry and field marketing program,” said Marc Hausman, president and CEO at Strategic. “We have stepped into a high value niche of helping marketers derive more value from their investment in events by reaching new audiences and finding new sales leads. Our approach is targeted, tactical, low-cost, and easy-to-deliver.”

Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.

About Strategic

Strategic is a digital media company for the modern marketer.  We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture.  Our competencies include:

  • Content creation
  • Digital demand generation
  • Custom content campaigns
  • Content syndication
  • Analytics for sales intelligence