McLean, VA, April 17, 2019 – Strategic Communications Group, Inc. (Strategic) today announced Armature Corporation and Intelsat General as new sponsors of the Government Technology Insider online buyer community.
Headquartered in Dulles, Virginia, Armature Corporation provides audit and workflow management software. The company’s software is used by more than 30 organizations in diverse market segments, including defense/aerospace, education, engineering, healthcare and law enforcement.
Intelsat General is a wholly owned subsidiary of Intelsat, one of the world’s largest providers of satellite-based communications solutions. Intelsat General delivers secure broadband connectivity, video communications and mobility services to its government customers.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Government Technology Insider is comprised of technologists, program managers and policy makers who work for federal agencies and state/local municipalities. Sponsors that contribute content to the community include Blackberry Cylance, CrowdStrike, FireEye, Pitney Bowes, Software AG Government Solutions, SolarWinds, Verizon and ViON.
“Marketers leverage our online buyer communities as a platform for thought leadership content creation and distribution, and demand generation support,” explained Marc Hausman, Strategic’s CEO. “Demand generation can include lead identification, account based marketing, and the prospect intelligence to power inside sales and channel programs.”
In addition to Government Technology Insider, online buyer communities owned and managed by Strategic are Financial Technology Today; Future Healthcare Today; Modern Marketing Today; Retail Technology Insider; and Today’s Modern Educator.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
• Online buyer communities
• Digital insights and metrics
• Marketing and sales training