Two Innovative Technology Brands Invest in Content Syndication for Public Sector LeadGen and ABM

McLean, VA, February 14, 2024 – Strategic Communications Group, Inc. (Strategic) today announced the following companies have signed on as sponsors of its online buyer communities to support lead generation and account based marketing (ABM) in the public sector:

  • Optiv + ClearShark

“Public sector agencies in the United States invest more in information technology and cybersecurity products and solutions than any other organization in the world,” explained Marc Hausman, Strategic’s CEO.  “To successfully connect with buyers in this unique segment, it is important for marketers to dedicate resources for government-directed content creation and syndication.”  

Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.

Three of Strategic’s online buyer communities have a strong following among public sector agencies, including Government Technology InsiderFuture Healthcare Today, and Today’s Modern Educator.

About Strategic

Strategic is a digital media company for the modern marketer.  We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture.  Our competencies include:

  • Content creation
  • Digital demand generation
  • Custom content campaigns
  • Content syndication
  • Analytics for sales intelligence

Want more impactful and meaningful marketing results this year?

Regardless of how big or small your budget is we can help you achieve the results you need.