McLean, VA, March 13, 2020 – Strategic Communications Group, Inc. (Strategic) today announced Clinical Care Options and Equinix as new sponsors of the Future Healthcare Today online buyer community. Each company will contribute thought leadership content to the site, as well as provide access to its subject matter experts to comment on timely and relevant industry issues.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Future Healthcare Today is comprised of senior administrators, technologists, practitioners, providers and support personnel who work for health systems, hospitals, physician groups and pharmaceuticals, as well as the government agencies that provide patient care. Sponsors that contribute content to the community include Carahsoft, Hindjua Global Solutions, NetApp, Oracle, Poly and Perspectium.
“Business-to-business marketers recognize what a powerful and high impact role thought leadership can play to identify sales opportunities,” explained Marc Hausman, Strategic’s CEO. “Future Healthcare Today provides a well-defined and low-cost channel to connect with buyers who work in this important industry.”
In addition to Future Healthcare Today, online buyer communities owned and managed by Strategic are Financial Technology Today; Government Technology Insider; Modern Marketing Today; Retail Technology Insider; and Today’s Modern Educator.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Online buyer communities
- Digital insights and metrics
- Marketing and sales training