Two Global Technology Brands Tap Strategic for Content and Demand Generation Services

McLean, VA, June 1, 2022 – Strategic Communications Group, Inc. (Strategic) today announced that marketers who work at ServiceNow, a digital workflow company, and Maximus, a provider of professional and technical services to government agencies, have selected the firm for content creation, content syndication, and demand generation services.

“Industry marketers at global brands often have unique demand generation requirements related to sales lead identification, account-based marketing, and prospect intelligence,” said Marc Hausman, Strategic’s CEO.  “We’re flexible in our approach to align thought leadership with revenue capture.  For these two clients, Strategic will create a custom campaign using the Government Technology Insider site as a platform for publishing and content syndication.”

In addition to its work for ServiceNow and Maximus, Strategic also manages custom content and demand generation programs for Collins Aerospace, Dell Technologies, DLT Solutions, NetApp, SES Government Solutions, TD SYNNEX, and Vantage Data Centers.  You can see each program on Strategic’s Web site at this link.

About Strategic

Strategic is a digital media company for the modern marketer.  We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture.  Our competencies include:

  • Content creation
  • Digital demand generation
  • Custom content campaigns
  • Content syndication
  • Analytics for sales intelligence