McLean, VA, October 10, 2016 – Survey findings published by industry groups such as the Content Marketing Institute have proven true as business-to-business and government-focused organizations have increased their investment in content marketing programs and its alignment with measurable sales outcomes.
During the past 90 days, Strategic Communications Group (Strategic), has helped three global, publicly traded companies strategize, design, develop and launch new campaigns. Each program employs Strategic’s Web2Sales methodology, which aligns a Web presence, content creation, social media engagement, search optimization, digital communications and CRM to more quickly identify and nurture leads.
- From the Racks, published by Dupont Fabros TechnologyA corporate blog to discuss trends in the data center industry, and the innovation that data centers empower.
- Enterprise Visibility, published by Zebra TechnologiesAn online forum to discuss benefits, insights, news and best practices for field operations and warehousing industry leaders.
- Modern Military Training, published by Rockwell CollinsAn online magazine to highlight the latest military training and simulation trends, best practices and technologies, as well as insight from experts in the field.
“It’s so exciting for us to see Strategic’s Web2Sales methodology embraced by such innovative and thought leadership-oriented companies,” said Marc Hausman, Strategic’s Founder and CEO. “Marketers have recognized they can attract and cultivate online communities of customers, prospects, partners and influencers to support and align with sales activities.”
Strategic Communications Group (Strategic) has expertise in an emerging segment of the market commonly referred to as Web2Sales. This is how organizations align their Web presence, content creation, social media engagement, search optimization, digital communications and CRM to more quickly identify and nurture sales ready leads.
Strategic’s clients include global brands such as Comstor, Iron Bow Technologies, Navigant Consulting, NetApp, Polycom and Zebra Technologies, as well as fast growth companies like Appian, ARServices and Bellvista.