McLean, VA, September 23, 2022 – Strategic Communications Group, Inc. (Strategic) today announced that marketers who work at three global technology companies have signed on as sponsors of the online buyer communities. The new brands that will contribute thought leadership content to Strategic’s sites include:
- Federated Wireless – for public sector positioning and awareness
- Sagility – brand launch and positioning in commercial healthcare
- Trellix – digital content creation and demand generation for public sector channel partners
“While the specific use case may differ for each of our new sponsors, the methodology that Strategic will employ is the same,” said Marc Hausman, Strategic’s president and CEO. “We are going to source from existing content assets and access to subject matter experts to craft and publish timely editorial. Everything will then be aligned with specific demand generation outcomes.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
About Strategic
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence