Three Global Technology Brands to Sponsor Online Buyer Communities, Field Marketers Step Up Investment in Content Syndication for Demand Generation

McLean, VA, January 31, 2024 – Strategic Communications Group, Inc. (Strategic) today announced the following companies have signed on as sponsors of its online buyer communities:

· Palo Alto Networks

· Tricentis

· Cellebrite

“These new project assignments are important on many levels,” explained Marc Hausman, Strategic CEO. “For Palo Alto Networks, it is a continuation of the content and demand generation support we provide the company’s North American field marketing team. Our work for Tricentis and Cellebrite represent new relationships. The consistent theme though is that marketers demonstrate a sustained interest in tactical, targeted, and low-cost ways to put content in front of buyers.”

Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.

About Strategic

Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:

· Content creation

· Digital demand generation

· Custom content campaigns

· Content syndication

· Analytics for sales intelligence

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