McLean, VA, March 3, 2021 – Strategic Communications Group, Inc. (Strategic) today announced VerticalApps has signed on as a sponsor of Government Technology Insider to extend the impact of its participation in the ACT-IAC Digital Transformation Summit, scheduled virtually for March 16 and 17.
VerticalApps is a government technology services company that specializes in agile application development, data services, and intelligent automation. VerticalApps was recently named one of the region’s “Best Places to Work” by the Washington Business Journal.
As part of its sponsorship of the Government Technology Insider online buyer community, Strategic will work closely with VerticalApps to create, publish, syndicate, and promote thought leadership content developed for the Digital Transformation Summit. This content marketing and demand generation program will raise VerticalApps profile in the public sector, while identifying government agencies that express interest in the company’s innovative technology solutions.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
“Smart companies such as VerticalApps prioritize investment in integrated marketing and revenue capture campaigns,” said Marc Hausman, Strategic’s president and CEO. “In this instance, we are helping make VerticalApps participation in an industry event more meaningful and more impactful.
Other online buyer communities owned and managed by Strategic include: Financial Technology Today; Modern Marketing Today; Today’s Modern Educator; and Retail Technology Insider.
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
• Content creation
• Content syndication
• Digital demand generation
• Custom content campaigns
• Analytics for sales intelligence