The Marketer’s Toolbox: Mastering Marketing Automation and CRM with Jennifer Videtta of Salesforce

McLean, VA April 22nd, 2015 – Join Strategic Communications Group (Strategic) on Monday, April 27 at 11 AM ET for an exclusive online Q&A featuring Jennifer Videtta, a customer success manager in Salesforce Marketing Cloud’s business line.

Today’s modern marketer has quite a toolbox of technologies, platforms, apps and analytics to garner insight and intelligence on customers, prospects, partners and market influencers. So, why did a study conducted in 2014 by SiriusDecisions reveal that 85 percent of marketers who use a marketing automation platform believe they’re not deriving full value from their investment?

During this 30-minute webinar, entitled, “The Marketer’s Toolbox: Mastering Marketing Automation and CRM with Jennifer Videtta of Salesforce”, Jennifer Videtta will share the best practices she preaches to Salesforce customers to help them ratchet up the ROI from their marketing automation and CRM usage.

This informative event will be hosted by Marc Hausman, Founder and CEO of Strategic and is sponsored by Rainmaker Associates, a Salesforce consultancy based in Reston, Virginia.

“I don’t see marketing automation and CRM used even close to their full potential”, said John Sisson, Managing Partner at Rainmaker Associates. “It’s a combination of a lack of process and a failure to follow-up to make sure that things aren’t falling through the cracks.”

Register today!

Here’s a preview of what you’ll learn:

– Best practices and tips to leverage your investment in marketing automation and CRM

– An overview of the portfolio of solutions that Salesforce offers for marketers

– How to determine the right platform for your organization

About Strategic

Strategic Communications Group (Strategic) has expertise in an emerging segment of the market commonly referred to as Web2Sales. This is how organizations align their Web presence, content creation, social media engagement, search optimization, digital communications and CRM with tactical sales activities.

Web2Sales delivers a more meaningful (and measurable) ROI.

Strategic’s clients include global brands such as Juniper Networks, NetApp, Pearson and Polycom, as well as fast growth mid-market companies like CrowdStrike, Fuel Education, immixGroup, and Iron Bow Technologies.

About Rainmaker Associates:

Rainmaker, a proven leader in cloud technology enablement, helps companies accelerate growth, overcome critical business challenges and achieve success by leveraging cloud platforms and solutions. Since 2002, Rainmaker has partnered with thousands of commercial enterprises and non-profits to rapidly transform their businesses, utilizing platforms such as, Amazon Web Services, Google Apps and countless SaaS solution providers.

Visit to learn more.

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