McLean, VA, January 9, 2017 – Strategic Communications Group, Inc. (Strategic) today announced the renewal of sponsorship agreements with Cylance, IronBrick, NetApp, Pitney Bowes Software and SolarWinds, as well as the addition of Fortinet and ServiceNow as sponsors. Each of these market leading companies help guide and contribute content to one or more of Strategic’s online buyer communities.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
“Today’s enlightened buyer has recast the relationship with vendors,” explains Marc Hausman, Strategic’s CEO. “It is imperative for marketers to create and distribute exceptional content to inform and educate. That is the focus of our buyer communities, along with access to analytics to guide the sales process.”
Online buyer communities owned and managed by Strategic include: Federal Technology Insider; Future Healthcare Today; Financial Technology Today; Insurance Tech Insider; Retail Technology Insider; and Modern Marketing Today.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Buyer communities
- Digital insights and metrics
- Marketing and sales training