Silver Spring, MD March 18, 2014 – Strategic Communications Group (Strategic) announced today that its President and CEO, Marc Hausman, has released a free eBook titled, The Intersection Point: Where Content, Social & Sales Collide. The new resource for modern marketers offers tips, best practices, case studies and real world experiences on timely topics including content marketing, social media marketing, and aligning sales and marketing.
“I’m thrilled to share these best practices with a marketing community that finds itself in a state of rapid evolution,” said Hausman. “With the executive suite expecting corporate marketers to more directly support sales efforts and revenue capture, the industry expertise offered in this new resource is vital for marketers looking to engage in content marketing strategies with a measurable ROI.”
A select set of excerpts from the eBook are currently featured on Modern Marketing Today, an online magazine catering to corporate marketers. Marc Hausman will also attend the upcoming Mid-Atlantic Marketing Summit, where he will be speaking on the alignment of content marketing with sales. Register for this event by clicking here: http://bit.ly/1dg5pHx
The complimentary eBook can be instantly downloaded by visiting http://bit.ly/1cSNJl9.
About Strategic Communications Group
Through the alignment of content marketing and social media participation with a client’s sales goals, Strategic Communications Group (Strategic) delivers a high value – and measurable – return on investment for growth oriented companies in the technology, telecom, information security, healthcare and financial services industries.
Our unique approach and methodology helps companies like yours identify sales leads, cultivate prospect relationships and close deals.
Strategic’s clients include global brands such as Blue Coat Systems, British Telecom (BT), Intelsat, Juniper Networks and Polycom, as well as fast growth mid-market companies like immixGroup, Iron Bow Technologies and Mandiant.