McLean, VA, May 21, 2018 – Strategic Communications Group, Inc. (Strategic) today announced the launch of Today’s Modern Educator, an online buyer community comprised of administrators, curriculum developers, teachers, technologists and influencers who work in academic environments – from early childhood through higher education. The community’s founding sponsor is Learning Without Tears, a provider of programs, tools and training for educators.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
“The focus of Today’s Modern Educator is to bring together the insights of thought leaders and experts across the education community to help shape the student learning experience,” said Marc Hausman, Strategic’s CEO. “Learning Without Tears is the perfect partner to collaborate with on this effort. They have extensive market expertise and are committed to innovation.”
In addition to Today’s Modern Educator, online buyer communities owned and managed by Strategic are Future Healthcare Today; Financial Technology Today; Government Technology Insider; Insurance Tech Insider; Retail Technology Insider; and Modern Marketing Today.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
• Buyer communities
• Digital insights and metrics
• Marketing and sales training