Thought leadership content developed collaboratively with Oracle and its public sector partners
McLean, VA, August 19, 2020 – Strategic Communications Group, Inc. (Strategic) today announced the creation and publishing of a special editorial section on the Government Technology Insider online buyer community called C-Suite Directions.
Developed on behalf of Oracle and a group of the company’s public sector partners, the content published in C-Suite Directions will explore the timely applications of best-in-class technologies for government agencies. Editorial will be multi-sourced and will focus on solutions for agile government, cloud, cybersecurity, network infrastructure and other high-interest areas.
“With its online buyer communities, Strategic has the ability to attract new and engaged readers to a company’s content portfolio and related thought leadership,” explained Marc Hausman, Strategic’s CEO. “Oracle and its partners desired a dedicated section on our site to capture buyer interest and motivate engagement.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers extend the impact of tactical lead generation programs; execute account-based marketing campaigns; and track analytics for sales intelligence.
Online buyer communities owned and managed by Strategic include Financial Technology Today; Future Healthcare Today; Government Technology Insider; Modern Marketing Today; Retail Technology Insider; and Today’s Modern Educator.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Online buyer communities
- Digital insights and metrics
- Marketing and sales training