McLean, VA, January 30, 2018 – Strategic Communications Group, Inc. (Strategic) today announced the addition of Lindsay Trout to the company’s senior team as Director, Digital Media. Ms. Trout brings more than a decade of corporate Web strategy and management, online marketing, and search engine optimization (SEO) experience to this newly created position at the company.
“Strategic provides Web, digital, search, social media, content and analytics services to some of the world’s largest and most respected business-to-business brands,” explained Marc Hausman, company CEO. “We’ve also realized significant growth in sponsor participation, readership and engagement in our online buyer communities. The time was right to elevate our digital capability. Lindsay is the perfect person to lead that effort.”
Prior to joining Strategic, Ms. Trout managed corporate Web and digital programs at immixGroup, a Northern Virginia-based technology company. She directed a team of developers, designers and third-party vendors. Ms. Trout was also focused on identifying approaches to enhance the user experience, while improving visitor traffic and conversions.
“My role at Strategic is to make everything we do on the Web and in digital more efficient and effective – for clients and for our buyer communities,” said Ms. Trout. “What appealed to me about Strategic is the company’s commitment to fostering innovation, along with a culture that encourages work/life balance.”
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Buyer communities
- Digital insights and metrics
- Marketing and sales training