McLean, VA, July 15, 2022 – Strategic Communications Group, Inc. (Strategic) today announced that two cybersecurity companies have signed on as new sponsors of the online buyer communities to create and syndicate thought leadership content. The brands that will contribute to Strategic’s sites while supporting tactical demand generation programs include:
- Atlantic Data Security
- Cloudflare
“Business-to-business and public sector marketers are often consumed by the misguided view that they need to continually create new content,” says Marc Hausman, Strategic’s CEO. “The sweet spot in content marketing for demand generation is finding the right balance. It is about when to create new, and when to extend the reach and impact of existing assets.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
About Strategic
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence