McLean, VA, May 2, 2018 – Strategic Communications Group, Inc. (Strategic) today announced it has expanded the editorial focus and readership footprint of its public sector online buyer community to the state/local government market. Federal Technology Insider is now Government Technology Insider and features an updated design, user interface and brand identity.
On path for more than 30,000 readers this year, Government Technology Insider is a go-to resource for federal and state/local agency technologists, program managers and policy makers who are interested in best practices, lessons learned and industry trends. Editorial focuses on high value segments of the market, such as cybersecurity, mobility, cloud, datacenter and infrastructure technologies.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Sponsors of Government Technology Insider include Appian, ARServices, Blue Ridge Networks, Cylance, Fortinet, IronBrick, Pitney Bowes Software, Reed Technology & Information Services, ServiceNow and SolarWinds.
In addition to Government Technology Insider, online buyer communities owned and managed by Strategic are Future Healthcare Today; Financial Technology Today; Insurance Tech Insider; Retail Technology Insider; and Modern Marketing Today.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
• Buyer communities
• Digital insights and metrics
• Marketing and sales training