McLean, VA August 4, 2016 – Strategic Communications Group (Strategic) announced today that its online magazine for business-to-business (B2B) marketers and sales professionals, Modern Marketing Today, has released a free eBook titled, 3 (Unexpected) Ways to Use LinkedIn for Business Success. The new resource for modern marketers offers tips, best practices, and real world experiences for effective LinkedIn marketing.
LinkedIn is the world’s largest professional network, with more than 433 million members. The platform was recently bought by Microsoft in the third-largest acquisition in technology history, according to Forbes.
With Marketing Think reporting that 80 percent of B2B decision-makers are active on LinkedIn for business purposes, LinkedIn has proven an effective tool for B2B marketers who capitalize on the platform’s features and functionality.
“We’re thrilled to share these LinkedIn best practices with a marketing community that finds itself in a state of rapid evolution,” said Marc Hausman, Strategic president and CEO. “With the executive suite expecting corporate marketers to more directly support sales efforts and revenue capture, the industry expertise offered in this new resource is vital for marketers looking to derive measurable ROI from their social media engagement.”
The complimentary eBook can be instantly downloaded here.
About Strategic Communications Group
Strategic Communications Group (Strategic) is a marketing services consultancy with expertise in an emerging segment of the market commonly referred to as Web2Sales. This is how organizations align their Web presence, content creation, social media engagement, search optimization, digital communications and CRM with tactical sales activities.
Web2Sales delivers a meaningful (and measurable) ROI by helping companies more quickly identify and nurture sales ready leads.
Strategic’s clients include global brands such as Comstor, Iron Bow Technologies, Juniper Networks, NetApp, Polycom, SES Government Solutions and Zebra Technologies, as well as fast growth companies like Authomate and DivvyCloud.