McLean, VA, October 6, 2023 – Strategic Communications Group (Strategic) today announced that 381 marketers and public relations professionals have registered on its free content syndication platform, called Content +Insights. Collectively, these registrants have published 426 thought leadership articles on Strategic’s online buyer communities, which reach buyers in government, financial services, insurance, healthcare, education, and retail.
Since its launch in October 2021, Content +Insights has emerged as a go-to-resource for business-to-business and public sector marketers and public relations professionals who want to syndicate thought leadership content. The platform is fast, easy-to-use, and there is no charge to submit content to be evaluated for syndication.
“To use a cliché, this truly has been a win/win for us, and for the marketers and PR pros who use Content +Insights,” said Marc Hausman, Strategic’s CEO. “We deliver access to buyers in key vertical markets at no cost. For Strategic, the thought leadership submitted on Content +Insights allows us to grow the size and relevance of the online buyer communities.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
About Strategic
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence