With Field Marketing Budgets Under Pressure, Companies Pivot to Effective and Cost Efficient Programs
McLean, VA, April 26, 2023 – Strategic Communications Group, Inc. (Strategic) today announced the following companies have signed on as sponsors of its online buyer communities:
- Kontent.ai
- Palo Alto Networks
- Precision Collective
“Each of these companies are at a different point in its maturation with unique demand generation priorities,” explained Marc Hausman, Strategic CEO. “The commonality is the need to create, publish, and derive value from thought leadership in a way that is targeted, tactical, easy-to-deliver, and low-cost. That’s what we deliver with the online buyer communities.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
About Strategic
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence