McLean, VA, July 16, 2024 – Strategic Communications Group (Strategic) today announced the availability of its “Sales Battlecard” offering that will help business-to-business and public sector marketers more effectively deliver account based marketing (ABM) programs.
The foundation of ABM is a 360-degree view of customer and prospect needs, requirements, and interests. Yet, it is time consuming and cumbersome for marketers to gather this intelligence. That is the challenge Strategic addresses with its Sales Battlecards.
With prospect insight sourced from the analytics of its online buyer communities, Strategic provides marketers with a concise and well-articulated presentation of a buyer’s key challenges, motivators for a purchase decision, and anticipated budget allocations. The Sales Battlecard can then be shared with sales and channel teams to facilitate outreach.
“Unlike digital media and marketing vendors that are brand oriented, Strategic is laser-focused on the tactical execution of demand generation programs,” said Marc Hausman, Strategic’s CEO. “The marketers who we support are tasked with pipeline development and revenue capture. Our Sales Battlecard offering aligns well with this focus.”
A sample of a Sales Battlecard can be downloaded at no cost from Strategic’s Web site at this link.
About Strategic
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence