Presentation and panel to focus on adoption of Web2Sales by corporate marketers
McLean, VA, Tuesday, April 28th, 2015 — Strategic Communications Group (Strategic) announced today that Marc Hausman, the company’s founder and CEO, will give a keynote presentation and host a panel discussion of corporate marketers at the Mid-Atlantic Marketing Summit on Friday, May 8 in McLean, VA.
Presented by the Capitol Communicator and Potomac Tech Wire, the Mid-Atlantic Marketing Summit is the region’s premier event in marketing, technology, communications and media. It will bring together more than 400 marketing and communications executives to discuss high-level issues through a series of panels, keynotes, presentations and networking.
Hausman’s presentation, entitled, “Web2Sales: Hot Marketing Trend or Unfulfilled Hype,” will explore how marketers’ investments in the Web, content creation, search engine optimization, social media engagement, digital communications, analytics and CRM can be aligned with sales outcomes and measurable ROI. The keynote will be followed by a panel discussion that features:
- Peter Scott, Chief Marketing Officer, DivvyCloud
- Juli Zeffert, Vice President of Marketing and Communications, Iron Bow Technologies
- Natalia Kossobokova, Marketing Director, SES Government Solutions
In addition to presenting at the Mid-Atlantic Marketing Summit, Hausman’s latest eBook, “Web2Sales: Revenue Creation via Content, Search, Social, Digital and CRM”, will be officially released. In this informative text, marketers will learn about:
- The concept of Web2Sales and how to implement it
- The framework for a Web2Sales program
- What industry insiders have to say about Web2Sales
Strategic has also created an exclusive section on its online magazine – Modern Marketing Today – dedicated to the Mid-Atlantic Marketing Summit. Content includes exclusive profiles of conference speakers and attendees and other relevant news, insights and best practices.
“This event has proven to be a must attend by marketers, sales professionals and technologists in the Washington, DC area,” said Marc Hausman. “This is the second year we have been involved as a speaker, panel host, sponsor and supporter.”
Strategic Communications Group (Strategic) has expertise in an emerging segment of the market commonly referred to as Web2Sales. This is how organizations align their Web presence, content creation, social media engagement, search optimization, digital communications and CRM with tactical sales activities.
Web2Sales delivers a more meaningful (and measurable) ROI.
Strategic’s clients include global brands such as Juniper Networks, NetApp, Pearson and Polycom, as well as fast growth mid-market companies like CrowdStrike, Fuel Education, immixGroup, and Iron Bow Technologies.