McLean, VA, Wednesday, September 10, 2014 – Strategic Communications Group (Strategic) and Rainmaker Associates announced today at the Digital East conference the Strategic Lead Management CRM solution to help marketers who work at companies that have implemented more effectively capture, route, track and report on sales leads.

As organizations continue to increase investments in content creation, social media, search and digital communications for lead generation and nurturing, marketers have sought new approaches to motivate sales teams to take action.  The Strategic Lead Management CRM solution leverages the functionality of to develop a custom and comprehensive lead flow process, combined with a dashboard for tracking and reporting.

Features of the Strategic Lead Management CRM Solution include:

  • Capture and track the flow of leads identified and nurtured on the corporate Web site and/or marketing created micro-sites.
  • Receive alerts on how quickly leads are followed up on by the sales team
  • Gain real-time visibility into the performance and ROI of Web media programs
  • Ensure is configured and supported to facilitate ongoing lead generation and sales pipeline management
  • Display key statistics in a custom lead optimization dashboard

“It is a challenging environment for marketers who must move quickly to embrace and adopt new tactics and technologies, while collaborating with sales to ensure timely follow-up on prospects,” said Marc Hausman, President and CEO at Strategic.  “By partnering with Rainmaker Associates, we developed a customized methodology and dashboard in to help marketers measure how their programs directly impact sales pipeline and revenue.”

John Sisson, Managing Partner at Rainmaker Associates, explained, “Having implemented for 1,000 organizations in our corporate history, we were uniquely qualified to partner with Strategic to develop this solution.  For us, it’s all about helping our clients derive the most value and return possible from their investment in CRM.”

Click here to learn more about the new Strategic Lead Management CRM solution, or contact Strategic Communications Group or Rainmaker Associates today.

About Strategic Communications Group
Through the alignment of content marketing and social media participation with a client’s sales goals, Strategic Communications Group (Strategic) delivers a high value – and measurable – return on investment for growth oriented companies in the technology, telecom, information security, healthcare and financial services industries.

Our unique approach and methodology helps companies like yours identify sales leads, cultivate prospect relationships and close deals.

Strategic’s clients include global brands such as Blue Coat Systems, British Telecom (BT), FireEye, Intelsat, Juniper Networks, NetApp and Polycom, as well as fast growth mid-market companies like Fuel Education, immixGroup, and Iron Bow Technologies.

About Rainmaker
Rainmaker, a proven leader in cloud technology enablement, helps companies accelerate growth, overcome critical business challenges and achieve success by leveraging cloud platforms and solutions. Since 2002, Rainmaker has partnered with thousands of commercial enterprises and non-profits to rapidly transform their businesses, utilizing platforms such as, Amazon Web Services, Google Apps and countless SaaS solution providers.


Kristin Janeiro
Phone: (703) 635-9134


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