Marketers Seek Effective and Cost Efficient Approaches for Content Creation, Content Syndication, and Digital Demand Generation
McLean, VA, January 13, 2023 – Strategic Communications Group, Inc. (Strategic) today announced the following technology companies have signed on as sponsors of its online buyer communities:
- Cisco
- DocuSign
- Pluralsight
- Tata Consultancy Services
“It is no secret that marketing budgets are under pressure because of recessionary expectations,” explained Marc Hausman, Strategic’s president and CEO. “This is especially true for industry and field marketers. That’s one of the reasons our online buyer communities are appealing. It allows for the execution of content and demand generation programs in a way that is targeted, tactical, easy-to-execute, and relatively low-cost.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
About Strategic
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence