McLean, VA, April 6, 2018 – Last month Strategic Communications Group, Inc. (Strategic) CEO Marc Hausman was the key note speaker at a corporate sales event hosted by the Divaris Group, a commercial and industrial property management, leasing and brokerage firm that represents clients on the US eastern seaboard.
Entitled Reaching the Enlightened Buyer: How to Source More Deals, More Quickly in Today’s Social World, Hausman’s two hour presentation explored best practices in content creation, social media, search promotion, account based marketing, and sales engagement. The event was attended by more than 100 Divaris employees who are responsible for client representation, new business and other transaction related activities.
“The relationship a sales professional maintains with clients and prospects has evolved,” explained Hausman. “This change is disconcerting for some. Others view it as an opportunity to establish themselves as a thought leader with the goal of more quickly identifying sales leads. That was the focus of my talk.”
Hausman has also been a featured speaker at the Inbound Marketing Summit, Digital East, Mid Atlantic Marketing Summit, TEAM Polycom, Human Resources Leadership Forum, Pitney Bowes Software Sales Kick-Off and CORE Network.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Buyer communities
- Digital insights and metrics
- Marketing and sales training