Strategic Adds Two Companies as Online Buyer Community Sponsors
McLean, VA, September 16, 2019 – Strategic Communications Group, Inc. (Strategic) today announced two new sponsors of its online buyer communities.
Global technology services firm Hinduja Global Solutions (HGS) will contribute thought leadership content to Future Healthcare Today to support the growth of its business with North American-based health payors and providers. The company will also identify sales leads through the promotion of its Webinars, events and marketing content.
Marketing technology provider Alterian signs on as a sponsor of Modern Marketing Today, an online community comprised of consumer and business-to-business marketers and sales professionals. Alterian’s thought leadership promotion and lead generation efforts will focus on a case study of its work for ScottishPower.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
“Companies prioritize investments in marketing programs that deliver measurable return in both brand reputation and sales pipeline – all at a modest price point,” explained Marc Hausman, Strategic’s CEO. “That’s why there has been such strong interest among global brands and emerging vendors to be part of one of our online buyer communities.”
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Online buyer communities
- Digital insights and metrics
- Marketing and sales training