Whether you have it or need it, Strategic Communications Group helps you maximize the impact of your company’s thought leadership content.
Today’s enlightened buyer is empowered. They desire to educate themselves on their terms. And they want to identify qualified suppliers at a time when they are ready to buy.
That’s why thought leadership is so important. It informs. It inspires. It motivates a buyer to engage.
We offer a proven portfolio of content services for business-to-business and public sector marketers. We help you derive more meaningful and measurable value from your company’s thought leadership content, as well as the insight from subject matter experts.
Quasi-journalistic, thought leadership oriented.
Multimedia formats, including written, podcasts, video, and infographics.
Optimized for search and shareable on social media.
Digital Demand Generation
Amplify events, whitepapers, analyst reports, case studies, and marketing collateral for sales leads.
Deliver account-based marketing programs to connect with buyers at target customers.
Identify customer and prospect preferences through analytics for outbound sales.
Custom Content Campaigns
Editorial strategy, content creation, digital demand generation, analytics.
Multi-channel promotion through search, social media, and online advertising.
Microsite or blog design, development, hosting, and maintenance.
Dedicated account team to manage all facets of campaign execution.
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There are fast, easy, and effective ways to garner more value from your company’s thought leadership.