Ritz-Carlton Leadership Center Signs on as Sponsor of Future Healthcare Today
McLean, VA, November 28, 2018 – Strategic Communications Group, Inc. (Strategic) today announced that the Ritz-Carlton Leadership Center (RCLC) will sponsor the Future Healthcare Today online buyer community. RCLC is the customer service and employee engagement consultancy affiliated with the global hotel brand.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Future Healthcare Today is comprised of senior administration, technologists, practitioners and support personnel who work for health systems, hospitals, physician groups and pharmaceuticals, as well as the government agencies that provide patient care. Sponsors that contribute content to the community include Juniper Networks, NetApp, Pitney Bowes Software, Relatient and VMware.
“Each brand that joins as a sponsor helps Strategic extend the credibility, depth and reach of a buyer community,” explains Marc Hausman, Strategic’s CEO. “Ritz-Carlton Leadership Center is a respected and proven provider of customer and employee engagement consulting services to corporate customers. Their thought leadership contributions will be incredibly valuable.”
In addition to Future Healthcare Today, online buyer communities owned and managed by Strategic are Financial Technology Today; Government Technology Insider; Modern Marketing Today; Retail Technology Insider; and Today’s Modern Educator.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Buyer communities
- Digital insights and metrics
- Marketing and sales training