How Marketers Can Drive Customer Demand Via Content and Digital Communications

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Building Meaningful, Measurable, Valuable Marketing Programs

There’s an old saying that marketers know that they’re wasting fifty percent of their budget, the problem is that they don’t know which fifty percent. While it’s said in jest, marketers do face a measurability challenge. In this video, Strategic Communications Group’s CEO, Marc Hausman, takes a look at how modern marketers can deliver meaningful, measurable, value.

 

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