Entitled Beyond the Budget: Innovative Strategies for Marketers in 2024, this concise and easy-to-read report gleans best practices from digital content and demand generation projects delivered for marketers at more than 40 companies – global brands, mid-markets, and emerging growth.
The guide identifies tactics that are fast, quick-to-execute, and affordable, including:
- Syndicate existing content assets to find new sales leads.
- How to extend the reach of participation at industry conferences and events.
- Collaborative approaches with strategic partners, distributors, and resellers for demand generation.
