What do you get when you gather four inspiring marketers in one place to talk about the challenges of marketing in a complex world?
You get a masterclass in how to connect engagement to demand in the age of the enlightened buyer.
In this video, Helena Brito Davis, Stacey Piper, Kate Slonaker, and Julie Zeffert, discuss with Strategic Communications Group’s CEO, Marc Hausman, the challenges they face as marketers in supporting organizational goals and how they overcome them with integrated content marketing campaigns. While their stories are unique, the strategies they employ will resonate with any marketer tasked with building brand awareness, educating the buyer, and filling the sales pipeline with future customers.