McLean, VA, October 15, 2024 – Strategic Communications Group, Inc. (Strategic) today announced that two growth-focused companies have signed on as sponsors of its online buyer communities to support lead identification, account based marketing, and the collection of sales and prospect intelligence. Each new sponsor has prioritized demand generation in the US public sector, including both federal and state/local government agencies.
- Optiv +Clearshark
- Nutanix:
“As we move into calendar year Q4 and with the election fast approaching, some marketers are experiencing a pinch in their budgets,” said Marc Hausman, Strategic’s CEO. “Our approach to content creation and demand generation is tactical, targeted, easy-to-deliver, and low-cost. It’s a perfect way to sustain demand and sales pipeline.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
A new best practices guide published by Strategic entitled No White Paper Left Behind: Strategies to Optimize Budget and Deliver Impactful Resultsoutlines fast and easy approaches to extend the reach, impact, and return on investment of digital content and demand generation campaigns.
About Strategic
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence