Marketers at Four Innovative Companies Ramp Up Digital Content Creation, Syndication, and Demand Generation

McLean, VA, March 13, 2024 – Strategic Communications Group, Inc. (Strategic) today announced the following companies have signed on as sponsors of its online buyer communities as part of a sustained investment in digital content and demand generation programs.

  • Casepoint
  • CoreView
  • Granicus
  • NMS Labs

“Marketers who work for business-to-business and public sector companies have long invested in thought leadership content because of its influence on how buyers make purchase decisions,” said Marc Hausman, Strategic’s CEO.  “What’s new during the past 18 months is the growing recognition of the role content syndication plays to elevate the impact of thought leadership.”

Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.

A new best practices guide published by Strategic entitled Beyond the Budget: Innovative Strategies for Marketers in 2024 outlines three fast and easy approaches to extend the reach, impact, and return on investment of digital content and demand generation campaigns.

About Strategic

Strategic is a digital media company for the modern marketer.  We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture.  Our competencies include:

  • Content creation
  • Digital demand generation
  • Custom content campaigns
  • Content syndication
  • Analytics for sales intelligence

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