McLean, VA, February 4, 2025 – Strategic Communications Group, Inc. (Strategic) today announced that its long-standing customer Granicus has renewed its content creation, content syndication, and demand generation program for 2025. Granicus is the global leader in customer engagement and experience technologies for public sector agencies.
As part of its digital content and demand generation program, Strategic will source from Granicus’ portfolio of thought leadership content assets, such as blog posts, case studies, event presentations, white papers, and research reports. Articles will be published on Strategic’s online buyer communities with a following in the public sector, including Government Technology Insider, Future Healthcare Today, and Today’s Modern Educator.
“For 2025, marketers have prioritized targeted, tactical, easy-to-deliver, and low-cost approaches for demand generation,” said Marc Hausman, Strategic’s CEO. “That is why there is a high level of interest in our online buyer communities. This is all about extending the reach, impact, and ROI of existing content assets.”
Strategic’s relationship with Granicus was first announced in March 2024.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
About Strategic
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
- Content creation
- Digital demand generation
- Custom content campaigns
- Content syndication
- Analytics for sales intelligence