McLean, VA, June 8, 2020 – Strategic Communications Group, Inc. (Strategic) today announced the availability of the Strategic Analytics Portal, an online data source of preferences and priorities of technology buyers in government, healthcare, financial services, insurance, education and retail.
The buyer data available in the Strategic Analytics Portal allows marketers to:
- Identify prospects who express interest in specific types of solutions or capabilities, such as cybersecurity, network infrastructure, digital transformation, etc.
- Make more informed decisions about topics and offers to incorporate in Email marketing, Webinars and other demand generation programs.
- Validate guidance provided to product development, sales and customer support.
According to analyst firm Forrester, nearly 70 percent of buyers prefer to research on their own, online. More than six out of 10 buyers develop selection criteria or finalize a vendor list based solely on digital content.
“It is so important for today’s corporate, industry or field marketer to serve as the voice of the customer,” says Marc Hausman, Strategic’s founder and CEO. “By identifying areas of customer interest and need from analytics, a marketer can influence and contribute to research and development, sales execution, and, of course, demand generation programs.”
In addition to the daily buyer data presented in a graphical format, the Strategic Analytics Portal also includes a monthly analysis of trends and related insight, hosted by Strategic’s managing editor.
Initially, the Strategic Analytics Portal is only accessible to sponsors of Strategic’s online buyer communities. These sites create a digital space for marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers extend the impact of tactical lead generation programs; execute account-based marketing campaigns; and track analytics for sales intelligence.
Online buyer communities owned and managed by Strategic include Financial Technology Today; Future Healthcare Today; Government Technology Insider; Modern Marketing Today; Retail Technology Insider; and Today’s Modern Educator.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Online buyer communities
- Digital insights and metrics
- Marketing and sales training