If you find 15 minutes with your company’s marketing and sales collateral leaves you pining for a dose of Novocain, imagine the reaction from your customers and prospects. That’s right…they won’t read it. This presents an opportunity for the company bold enough to embrace a more customer-friendly approach to communications. All this takes is adherence to what I like to refer to as the three “Es” of marketing and sales content creation – engage, educate and entertain.

Go to Article at Washington Business Journal

Leave a Comment