Government 2.0 blogger and radio host Chris Dorobek spends a few minutes with Marc Hausman to discuss the importance of industry events in a company’s marketing program, and how to integrate a conference presence with social media activities that are aligned with measurable sales outcomes.

“In business-to-business and public sector marketing it is all about cultivating productive, mutually beneficial relationships with customers, prospects and partners,” says Hausman.

Go to Article at GovLoop

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