Influence in today’s technology, software, security and systems integration communities continues to shift from traditional sources of credibility such as the trade media, industry analysts and conferences, to the conversations that define social networks.

This shift has opened an opportunity for companies that are prepared to create a portfolio of thought leadership content, including blog posts, white papers, case studies, video tutorials, podcasts and best practices. By assuming the role of a high quality and credible corporate publisher, a government contractor can directly reach and influence its key audiences.

Go to Article at Washington Business Journal

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