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Higher Education Software Provider Supports Product Rebrand with Digital Content Syndication and Demand Generation

McLean, VA, August 16, 2021 – Strategic Communications Group, Inc. (Strategic) today announced Watermark has signed on as a sponsor of the Today’s Modern Educator online buyer community to extend the reach and impact of thought leadership content created as part of a new product strategy and brand campaign.

Watermark’s software gives higher education institutions the insights they need to improve, evolve, and empower student success.  Watermark’s integrated digital solutions support assessment and accreditation, faculty activity reporting, course evaluation and surveys, and catalog and curriculum development.  The company serves more than 1,700 higher education institutions around the world.

“In many instances, marketers under-invest in content syndication,” explains Strategic CEO Marc Hausman.  “The team at Watermark has an exceptional portfolio of thought leadership content, including blog posts, case studies, and Webinars.  Today’s Modern Educator will serve as a platform to put this content in front of high-value buyers.”

Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.

Other online buyer communities owned and managed by Strategic include: Financial Technology Today; Future Healthcare Today; Government Technology Insider; Modern Marketing Today; and Retail Technology Insider.

About Strategic

Strategic is a digital media company for the modern marketer.  We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture.  Our competencies include:

  • Content creation
  • Digital demand generation
  • Custom content campaigns
  • Content syndication
  • Analytics for sales intelligence