McLean, VA, September 29, 2020 – Strategic Communications Group, Inc. (Strategic) today announced that Affigent has signed on to sponsor two online buyer communities that have extensive public sector readership and engagement. Working with Strategic, Affigent will utilize Government Technology Insider and Future Healthcare Today as a platform for digital content creation, syndication, and demand generation support.
Based in Herndon, Virginia, Affigent is a government technology solutions and products reseller that supports defense, intelligence, civilian, law enforcement and homeland security federal agencies. The company is a subsidiary of Akima, a global enterprise with more than 7,500 employees who provide agile solutions to the federal government.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
“Innovative and forward-thinking companies like Affigent understand that thought leadership content can be leveraged for more than brand awareness and positioning,” said Marc Hausman, Strategic’s CEO. “By aligning with sales metrics, employing targeted syndication and studying analytics, Affigent will more quickly identify and nurture sales leads.”
Other online buyer communities owned and managed by Strategic are Financial Technology Today; Today’s Modern Educator; Modern Marketing Today; and Retail Technology Insider.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Online buyer communities
- Digital insights and metrics
- Marketing and sales training