McLean, VA, March 18, 2021 – Strategic Communications Group, Inc. (Strategic) today announced Chenega Corporation as a new sponsor of two online buyer communities that have public sector readership and engagement. Chenega will utilize Government Technology Insider and Future Healthcare Today as a platform for digital content creation, syndication, and analytics.
Headquartered in Anchorage, Alaska, Chenega Corporation provides a diverse portfolio of professional, technical, and engineering services to government agencies. The company is recognized as one of the top military friendly employers in the country.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
“Innovative companies like Chenega have amped-up the investment in digital campaigns to support thought leadership promotion and revenue capture,” said Marc Hausman, Strategic’s president and CEO. “Analyst firms such as Forrester are spot on when they talk about the Age of the Customer. That’s why thought leadership and digital channels like the online buyer communities are so important.”
Other online buyer communities owned and managed by Strategic include: Financial Technology Today; Modern Marketing Today; Today’s Modern Educator; and Retail Technology Insider.
Strategic is a digital media company for the modern marketer. We help business-to-business and public sector-focused companies leverage thought leadership to directly support revenue capture. Our competencies include:
• Content creation
• Content syndication
• Digital demand generation
• Custom content campaigns
• Analytics for sales intelligence