Global Cybersecurity Company to Leverage Buyer Communities for Public Sector Thought Leadership, Demand Generation and Channel Sales
McLean, VA, December 4, 2019 – Strategic Communications Group, Inc. (Strategic) today announced Forcepoint as a new sponsor of its online buyer communities.
A leader in human-centric cybersecurity with customers in more than 150 countries, Forcepoint will contribute thought leadership content to Strategic’s buyer communities that have a strong following in the public sector, including federal agencies, state/local municipalities, higher education, and K-12 school districts. This program will also support Forcepoint’s lead generation, account-based marketing, inside sales and channel activities.
“Research conducted by public relations consultancy Edelman and LinkedIn found that business-to-business buyers place a premium on high value thought leadership content,” explains Marc Hausman, Strategic’s CEO. “It contributes to a company’s reputation, while also positively impacting RFP invitations, wins, pricing and cross-selling that happens after a sale.”
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Online buyer communities
- Digital insights and metrics
- Marketing and sales training