Global Communications Technology Provider Signs on as Online Buyer Community Sponsor to Enhance Lead Generation Programs
McLean, VA, October 21, 2019 – Strategic Communications Group, Inc. (Strategic) today announced a new sponsor of its online buyer communities. Global communications and collaboration provider Poly will contribute thought leadership content and promote its Webcasts and other lead generation campaigns.
Formed from the merger of Plantronics and Polycom, Poly combines audio expertise and video and conferencing capabilities to facilitate communication in and out of the workplace. The company sells headsets, software, desk phones, audio and video conferencing, analytics and services to customers worldwide.
Strategic’s online buyer communities create a digital space for business-to-business marketers to consistently deliver a thought leadership message to a targeted set of customers and prospects. Once the audience is engaged, Strategic helps marketers track metrics and develop insights to feed the sales funnel.
“Marketers do an exceptional job creating and executing lead generation programs that are thought leadership oriented,” said Marc Hausman, Strategic’s CEO. “Our buyer communities provide a platform to attract registrants, while also extending the impact and resulting ROI from these lead identification efforts.”
Strategic is a business-to-business (B2B) marketing agency that connects engagement to demand. We believe compelling content is the most effective way to connect brands to buyers. Our approach includes three content-driven elements, including:
- Online buyer communities
- Digital insights and metrics
- Marketing and sales training